IT’S LAUNCH TIME…but there are hundreds of moving pieces that must be aligned to get your message to market. If one piece is off, your launch won’t move in the right direction. To get your message to market you need:
1. A clear vision
2. The right audience × positioning
3. A cohesive strategy × execution
You need a Brand Nexus, a big picture thinker who can connect × manage all of the pieces across your launch.
That’s where I come in.
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Hire Me to Make it Happen
HI, I’M MICHELE, A 25-YEAR MARKETING VETERAN. I’ve launched some of the biggest names in Broadway, publishing and media. Now, it’s time to make your product or idea launch happen.
As your Brand Nexus, I’ll work with you and your team to develop a cohesive vision, strategy and campaign. You need someone who can wrangle all of the cooks in the kitchen and streamline the process. I’m an expert at that.
Together we’ll get your message to market. Your launch is in good hands.
My Specialties
I SET THE BRAND × MARKETING STRATEGY AND SUPERVISE IMPLEMENTATION.
Here are all of the touchpoints that I can help you with
BRAND IDEATION
BRANDING
Defining your goals, vision, audience, and message with a big picture POV
CREATIVE DESIGN
Aligning creative with strategy and keeping your development process on track
STRATEGY
MARKETING PLANS
Composing the most effective plans to fit your goals and vision
BUSINESS PLANS
Determining your economic goals and devising strategies to achieve them
TEAM COORDINATION
Managing everyone on your team to create cohesion × efficacy
EXECUTION
MEDIA BUYING
Working with your media coordinator to configure efficient media buys based on business goals × target audience × timing
PRESS & COMMUNICATIONS
Developing creative pitches and pinpointing the best outlet to tell your story
ONLINE MARKETING
Ensuring that you are delivering one message across all digital touchpoints and content
Projects × Clients
I’VE DONE IT ALL:
Launched Hachette bestsellers and Disney Broadway classics
Created marketing plans for historic museums
Worked on the Broadway relaunch committee after the shutdown
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“Here is a quote from this person. Michele is a wonder to work with, etc etc. Here is a quote from this person. Michele is a wonder to work with, etc etc.”
—FIRSTNAME LASTNAME,
title Show Name
“Here is a quote from this person. Michele is a wonder to work with, etc etc. Here is a quote from this person. Michele is a wonder to work with, etc etc.”
—FIRSTNAME LASTNAME,
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Why partner?
WHEN YOU HIRE ME TO BE YOUR BRAND NEXUS, YOU’RE GETTING:
Expert Knowledge
I marketed perishable goods for over a decade at Disney as the Director of Strategy and Media. I’m bringing fast, responsive, data-driven thinking to your project.
Straightforward Plans
I transform complex data and marketing language into clear, actionable steps. I’ll tell you exactly what you need to do so that you can get it done.
A Collaborative Partner
I don’t talk at you, I talk with you. I listen to your ideas and opinions and meet you where you are.
Let’s move your launch in the right direction.
HIRE ME TO BE YOUR BRAND NEXUS TODAY.
